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List of Books arrow Human and Social Development arrow CUSTOMER SATISFACTION: EXPERIENCES IN HEALTHCARE SECTOR


ISBN: 978-967-0474-64-9
( Hartini Ahmad & Mahmoud Allan )
RM 32.00
RM 28.80
You Save: 10.00%
This book is written to guide readers on every aspect of customer satisfaction based on a contextualised approach and to assist in improving the service quality. It is intended as a reference in measuring customer satisfaction in a more holistic way, not only in healthcare sector but also in banking, tourism and hospitality sectors. This book provides readers with a guide on how to develop an instrument to measure customer satisfaction in different service sectors.

Readers will understand how important customer-oriented is to increase customer satisfaction which subsequently helps to minimise the operation costs for organisation to sustain. This book is also suitable as a reference to private hospitals’ policy makers, managers, decision makers and strategic planners on how best to utilise the proposed model in enhancing their customer satisfaction and loyalty.

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