RM28.80 RM32.00
Establishing Competitive University - A Strategic Management Perspective
Price RM28.80 RM32.00
Product SKU 9789670031040
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Establishing Competitive University - A Strategic Management Perspective

Ahmed Abubakar & Haim Hilman Abdullah, 2022

ISBN 978-967-0031-04-0, 108 pages, RM32.00


It is not by chance that the issue of university competitiveness has gained prominence. The university rankings have become a significant part of the tertiary education landscape globally. Establishing Competitive University: A Strategic Management Perspective is a book that provides higher education institutions, particularly university stakeholders, with the knowledge they need to establish a flagship university.


The book has three parts, namely: competitive university and performance excellence; strategic factors for university competitiveness; and theories, strategic model, and techniques for university competitiveness. It explains competitive universities’ performance excellence and provides a model for university competitiveness that focuses on factors like strategy, structure, leadership, talent management, technology integration, and quality culture. These factors are strategic to the development of a university that can compete in the ranking tables across the globe. The book also explains the techniques for high placement in the world university ranking.

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